Press release writing

This news release unveils and explains a new surgical device. Since it is a high-tech product, there is a danger of getting lost in the details. This release shows how a potentially complicated subject can be treated simply, and can be readable and interesting in spite of its technical nature.

Bill Frederick

The next revolution in surgery may come
from a small, under-the-radar company


CLEARWATER, Fla. (June 7, 2012) — The next revolution in surgery may come from a small medical equipment company which, according to its own executives, has always preferred to fly a bit under the radar.

Bovie Medical Corp., a public company with executive offices in Melville, N.Y. but with labs and manufacturing facilities in Clearwater, Fla., has received permission from the U.S. Food & Drug Administration to begin marketing this summer on a new, non-contact surgical device it calls J-Plasma. Those initial evaluations are expected to take place in several surgical centers around the country.

“We announced the J-Plasma concept several years ago, but the process of getting any new product to market has become increasingly difficult and time-consuming,” said Rob Saron, Bovie Medical’s president. “Because of that, the initial excitement may have waned a bit. But J-Plasma’s time has finally arrived.”

Bovie Medical is known most widely for its cauteries and other electrosurgical products, but it owns three patents for the J-Plasma technology, the first of which was granted in 1999. The latest patent was granted last November.

Three other patents related to the new technology are pending.

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