Writing about the news media was one of my beats when I worked for a business newspaper in Tampa. It was fun and an interesting coverage area, but even in the mid-1990s the print business was in decline. That made for some uncomfortable stories, and also for some uncomfortable news business executives. They didn’t like it when reporters would write negative stories about them. I could always count on a ringing telephone the day after writing a story about a newspaper that was less than glowing. This story was about the Tampa TRIBUNE, a newspaper that has been in second place to the St. Petersburg TIMES (now the Tampa Bay TIMES) over on the other side of Tampa Bay. The Tribune is still hanging on, but its future is cloudy.
Arthur Frederick
Staff Writer
A team of Pennsylvania-based consultants has been hired to study the nooks and crannies of the Tampa Tribune, and is searching out ways to cut costs and boost efficiency.
Publisher Jack Butcher said the move was simply a matter of the newspaper business trying to catch up with other industries.
“The word that comes to mind is `archaic.’ Every other industry did this eight or 10 years ago,” Butcher said. “We are trying to make our company more productive and more customer-friendly — what just about any company in America has to do to survive.”
But to some Tribune news staffers, the study is little more than a cover for the further elimination of jobs which has been rumored at the paper for some time.
Tribune managers won’t discount the possibility of layoffs. But they say the study is really aimed at finding more efficient processes which will improve news reporting, and make the paper stronger and more competitive.
“This is an ongoing process that probably will take at least six or seven more months,” said Michael Kilgore, the Tribune’s promotion director and chief spokesman. “We aren’t looking at money to be saved or people to be employed. We’re looking at processes. We’ve told our employees that in some departments we might need fewer people, and in others we might need more.”




